250LONDON is the brainchild of Menswear Designer, Adam Waite. An ex-Motocross racer, Adam also owns a successful London based Menswear store www.adamwaite.co.uk, and has had a passion for Motocross since he was a kid, growing up in the Welsh Countryside. He started racing in his teens and even qualified for the School Boy Championships! He’s always been inspired by the good old days of Malcolm Smith and JT Racing, the scream of 2 stroke engines and the smell of the pre-mix fuel.
With 250LONDON, Adam is cultivating a cool selection Motocross and BMX apparel inspired by the original race gear of the 70’s & 80’s! Think Nylon and Airtex jerseys, using the brave and bold colours of those decades, all under the 250LONDON brand.
The other half of 250 is Jennifer Johnston, Adam’s Wife and ex-Cross Country MTB Racer. Jen raced for Scotland in the 90’s and was the original and sole rider for Team Bontrager/Trek in the UK! There’s still cycling passion in those legs to this day!
But it’s all about “Dirt Bike Style”. If you’ve got it or not, have a look on the STORE at our range of 250LONDON Race Tops + Pants, including all new Kids tops, as well as Tee Shirts + Caps.
The 250London Team