Sei BMX Press Release

SEI BMX is a new parts brand from the guys that bring you YESS out of Canada….. The very place that our home grown Pure Bikes have their frames built

Here is the SEI (Pronounced SAY) Press Release


SEI BMX is a project we’ve been planning for a while now. There’s a big void in the market space between riders who are a good-fit for entry-level complete bikes, and riders who can “shoot the works” and go full-custom. If you want to choose your own frame, there really isn’t a complete “build kit” of parts to get on the track fast.

There are plenty of choices for complete bikes (lower-end components), and more than enough options for custom builds with aftermarket parts (higher-end of the price spectrum). SEI will address the space where riders want the frame of their choice, but want to build it up with a simple-and-complete, high-performance parts package. There is nothing else being offered as a complete kit, and early feedback from the industry has been very positive.

The parts in the SEI build kit have been designed to work together for maximum performance and efficiency, at a very approachable price.

The SEI BMX Mission

Simplicity. We will create a kit that is easier to assemble and even provides how-to videos for the first-time builders out there.

Value. The SEI build kits will come as complete sets, allowing us to pass on economy-of-scale savings to the rider.

Growing the Sport. We love BMX Racing, and want to do our part to ensure continued growth.
How can a parts kit do that? By making the process of building a semi-custom race bike a simple process. Pick your favorite frame. Pick the SEI build kit. Done. Now, watch the assembly vids (if needed) to learn how to put it all together.

We’re acting together with BMXers around the world to develop new ways to spread the word, and there’s no BMX without getting new riders on quality bikes.

Our Brand Director, Roy Husada, has experience working with well established brands such as Nike and Puma, experience he brings to SEI to move us forward. There is incredible potential for our sport to go mainstream, and maintain the charismatic look & feel we love about it. With our extensive experience in the bicycle industry and new design thinking, we will launch this new brand with all pistons firing.



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