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Why run stock when you can have custom?

I’m personally a fan of anything custom…whether it be painted helmets, painted frames, graphics or custom race jerseys. These days it’s easy to stand out in a crowd if you have the vision and the budget to personalise your ride.

Pure Bicycles offer this service. You can virtually have your frame painted or finished however you like. Chrome, polished, paint combinations and graphic personalisation is all on offer.

Check out their website for more info:
www.thepurebicyclecompany.co.uk

Now have a look at their latest custom build. The lucky owner of this sweet set up has had a hand polished rear end with about 15 hours of work gone into the polishing, the front is a custom red paint to match the stickers and the Chris King headset. The rims are also painted to match the frame. The whole bike is finished off with Answer parts and the finishing touch is the Arda Titanium pedals. “Bling”

I’m sure there will be some jealous diddy dudes in the pens at Manchester National next weekend!

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